This Ramadan, Van Cleef & Arpels honors its storied legacy with a mesmerizing celebration of the iconic Alhambra collection. Since its inception in 1968, the Alhambra motif has become a symbol of harmony, good fortune, and elegance, encapsulated in the Maison’s masterful craftsmanship and gemstone expertise. This year, the collection takes on new meaning with the introduction of a Middle Eastern exclusive: the Vintage Alhambra necklace, adorned with 20 dazzling motifs of blue agate. The blend of radiant blue and warm yellow gold brings the design to life, showcasing Van Cleef & Arpels’ unrivaled artistry in melding precious materials with a timeless aesthetic.
At the heart of the collection, the Vintage Alhambra long necklace—featuring 20 meticulously crafted motifs—is an embodiment of sophistication. The guilloché yellow gold and serene blue agate form a striking harmony, reflecting the Maison’s impeccable attention to detail and devotion to excellence in craftsmanship.
As part of this Ramadan celebration, Van Cleef & Arpels has collaborated with the Franco-Turkish animation duo, Burcu and Geoffrey, who have brought their visionary artistry to the campaign. With Burcu’s passion for illustration and Geoffrey’s cutting-edge 3D animation skills, they have created a series of dreamlike visuals inspired by the celestial beauty of Ramadan. In their ethereal, poetic world, natural elements blend seamlessly with the Alhambra motif, conjuring a landscape that is as enchanting as the collection itself.
Among the captivating pieces highlighted in this campaign is the Vintage Alhambra reversible ring, a 2024 creation that combines guilloché yellow gold, luminous blue agate, and a dazzling diamond at its center. This double-sided design exemplifies Van Cleef & Arpels’ commitment to both innovation and artistry, a true testament to the Maison’s unique approach to jewelry design.
The allure of the Alhambra collection is further celebrated through the Sweet Alhambra watch, crafted in guilloché yellow gold with blue agate, and powered by a precise Swiss quartz movement. A harmonious blend of form and function, the watch is a testament to Van Cleef & Arpels’ ability to create timepieces that are as much works of art as they are instruments of precision.
This Ramadan, Van Cleef & Arpels invites guests to explore the Alhambra: A Story of Luck Since 1968 exhibition at their Les Salons Dubai Opera Boutique. Here, visitors can immerse themselves in the rich history of the Alhambra collection, experiencing firsthand the enduring elegance that has defined the Maison for decades.
Founded in 1906 at Paris’ legendary Place Vendôme, Van Cleef & Arpels has long been a symbol of creativity and excellence in the world of high jewelry and watchmaking. From its signature Mystery Set technique to the transformative Zip necklace, the Maison has continued to captivate the world with its innovative designs. Its ability to blend nature, couture, dance, and imagination into breathtaking creations has solidified its place in the pantheon of luxury.
For those eager to delve deeper into the craft behind Van Cleef & Arpels’ creations, the Maison offers an unparalleled experience through L’ÉCOLE, School of Jewelry Arts. Established in 2012, L’ÉCOLE provides an intimate space for the public to learn about the fascinating world of jewelry through courses, exhibitions, talks, and books, ensuring that the legacy of this exceptional craftsmanship lives on for future generations.
This Ramadan, Van Cleef & Arpels invites you to rediscover the magic of the Alhambra collection, reimagined with timeless elegance and infused with the spirit of the season.
