Tory Burch’s Summer 2024 collection is like a breath of fresh air and perfect for the season. Experts have called the collections effortless. The brand revealed its latest campaign starring the sultry Emily Ratajkowski who travelled to Mexico City with photographer Oliver Hadlee Pearch. She toured the city’s modern architecture and world-class restaurants modelling the collection’s bright colours, hand-crafted textures, and graphic zebra prints.
“In a chaotic world, we thought about what ‘effortless’ means now. Clothing that frees up space in your mind, says Tory Burch, “We evolved our signatures and experimented with new shapes, like micro-mini goddess dresses. Sculptural blazers and tunics with plunging U-necks mirror the aerodynamic curve of accessories. Handbags are moulded to rest on the hip, sunglasses wrap around the face, and shoes are constructed entirely of round edges. This collection is designed to be lived in, to move with you, and to instill a sense of lightness and optimism”, the designer added.
ELLA HAND CROCHETED TOTES
Inspired by Tory’s love of woven baskets, the iconic Ella tote is made for summer in hand-crocheted raffia with an embroidered Double T. Ideal for everyday and getaways, it has room for the essentials.
KIRA SPORT SANDAL
The Kira Sport Sandal pairs crinkled metallic leather with an ultra-comfortable molded leather footbed and rubber sole. It offers day-to-evening wearability and combines a practical silhouette with elevated details. The utilitarian velcro straps are detailed with the signature Tory Burch logo.
