Tom Ford Beauty is setting the stage for a major makeover with the announcement that Angelina Jolie will be the new face of their Runway Lip Color franchise, debuting on September 3. This partnership marks a significant shift as Jolie becomes the first celebrity spokesperson for Tom Ford Beauty’s lipstick line. The Runway Lip Color collection will replace the existing Lip Color franchise, offering luxury lip liners starting at $46 and opulent lipsticks priced at $60.
Jolie’s new role as a beauty ambassador for Tom Ford Beauty is particularly timely, given the recent underperformance of the brand’s lip products. According to Estée Lauder’s full-year 2024 earnings, Tom Ford Beauty’s lipstick sales have struggled, prompting a strategic revamp of its lip category. By leveraging her iconic status and the brand’s high-glamour image, Jolie’s appointment aims to reignite interest and drive sales.
Tom Ford Beauty aims to reclaim its position in the competitive luxury lipstick market, which has seen strong performances from indie brands like Summer Fridays, Naturium, and Rhode. These brands have captured consumer attention with more playful and personable branding, while established names like Dior have also made headlines with viral products like their Lip Glow Oil.
Renowned fashion photographers Mert Alas and Marcus Piggott shot the images and video for the full campaign, which will release on September 3. Fashion fanatics and beauty enthusiasts alike should stay tuned as Angelina Jolie brings her star power to Tom Ford Beauty’s latest venture, redefining luxury lip color for 2024.
