Graff has recently launched its festive campaign with elegant Dutch model, Rianne Van Rompaey. It celebrates the scintillating joy of gifting jewellery to make every wish come true – whether desired, received or bestowed – for those who appreciate the beauty and sensuality of diamonds and gemstones.
The campaign includes extraordinary, timeless jewellery pieces styled by the former editor of Vogue Paris, Emmanuelle Alt and photographed by Mikael Jansson at the legendary Villa La Vigie on the Cote d’Azur in France. Gems of unparalleled rarity – emeralds, rubies, yellow and white diamonds – honour the vibrant, bold colour of the season.
Francois Graff, Chief Executive Officer at Graff, commented: “The Graff festive season is a celebration of opulent colour, luminosity and joy. A collection of our most special and enthralling jewels have been brought together in this campaign; magnificent creations to be worn, loved and treasured today and also to be passed down the generations, creating their own stories along the way – the ultimate Graff wish list.”
Creators of diamond history, Graff is renowned for cutting and polishing many of the world’s most celebrated and valuable stones. The House has become the world leader in gems of magnitude and distinction, and it is this expertise that is imbued into each design – with an incomparable passion for absolute excellence.
For over half a century, Graff has operated at the very pinnacle of the high jewellery industry, discovering and crafting diamonds of brilliance and rarity, transforming the hidden wonders of the earth into spectacular pieces of jewellery that move the heart and stir the soul.
Throughout its rich history, Graff has become the world leader in diamonds of rarity, magnitude and distinction. Perhaps most notably, the House has dominated the list of historical and important rough diamonds discovered, cut and polished this century. Some of those exceptional diamonds include the 302.37-carat Graff Lesedi La Rona, the largest highest colour, and highest clarity diamond ever certified by the GIA.
