Riyadh Air, Saudi Arabia’s next-generation national airline, made waves at the Arabian Travel Market (ATM) 2025 in Dubai by announcing 11 strategic MoUs with global industry leaders. These partnerships mark a pivotal milestone in the airline’s journey to revolutionize air travel, boost global brand presence, and deliver a seamless digital-first travel experience.
Global Distribution Network to Elevate Reach Across 125+ Countries
The airline has joined hands with top-tier sales and distribution providers such as DNATA, Discover the World Momentum, Aviareps, and Satguru Representation Services. These alliances will power Riyadh Air’s footprint across Europe, Asia, Australasia, the Middle East, and Africa, reinforcing its ambition to be a truly global airline.
Osamah Alnuaiser, SVP of Marketing and Corporate Communications, shared:
“These agreements reinforce Riyadh Air’s determination to be a truly global airline and push the boundaries of travel for our guests.”
A Next-Gen Loyalty Experience with AI & Real-Time Engagement
Riyadh Air is also setting new standards in customer engagement through its exclusive deal with Loyalty Juggernaut, Inc. Leveraging their advanced GRAVTY® platform, the airline will roll out a loyalty program powered by AI-driven personalization, real-time interaction, and mobile-first rewards. Expect dynamic redemption options, expanded partnerships, and unmatched personalization.
Modern Tech Partnerships for Smarter, Seamless Travel
To streamline global content distribution and redefine modern airline retailing, Riyadh Air has partnered with travel tech giants including:
- Air Retailer
- Amadeus
- Sabre
- TPConnects
- Verteil Technologies
These platforms will introduce scalable retailing, dynamic pricing, and customized travel offers—aligning with Riyadh Air’s digital vision and commitment to innovation.
A Win-Win for Travelers, Agents, and Corporates Alike
By embracing modern distribution strategies, Riyadh Air aims to simplify access to its offerings for corporate buyers, travel agents, and end customers. Moving away from outdated sales channels, the airline will deliver a personalized, real-time journey experience powered by smart tech, setting a new industry standard.
Saudi Hospitality Meets Smart Aviation
Whether it’s the warm welcome onboard or the sleek booking experience online, Riyadh Air is redefining air travel as a reflection of Saudi Arabia’s renowned hospitality. These ATM 2025 agreements signify more than commercial growth—they represent the Kingdom’s future-forward approach to aviation.
Riyadh Air: Soaring Towards a Smarter, More Connected Sky
With its maiden flight on the horizon, Riyadh Air continues to build momentum with world-class partnerships that ensure it’s not just another airline—it’s a tech-savvy, customer-centric, global brand in the making.
