Emirates Airline continues to enhance the fly better experience for its customers by unveiling an exciting collaboration with the esteemed Irish brand VOYA, known for pioneering organic luxury. This partnership introduces bespoke Eau de Toilette fragrances, specifically crafted for First and Business Class travelers, adding a new dimension to in-flight luxury.
Bespoke Fragrances for a Luxurious Journey
Recently launched onboard, these exclusive VOYA Eau de Toilette fragrances encapsulate sophistication and understated elegance. Emirates and VOYA have thoughtfully curated calming, nature-based scents that celebrate the airline’s commitment to providing an extraordinary travel experience. Available on 400 flights daily, Emirates aims to produce hundreds of thousands of 50ml bottles each year, ensuring these unique fragrances are accessible to discerning travelers.
Inspired by Global Destinations
Emirates and VOYA developed these signature scents by analyzing global trends and consumer preferences. The fragrances feature natural essential oils from various destinations, and the elegantly designed bottles are inspired by ocean sunsets. This collaboration blends the lush landscapes and rich heritage of Ireland with the diverse cultural tapestry of Emirates’ clientele.
A Unique Olfactory Experience
VOYA founders Mark and Kira Walton bring years of experience in fragrance development to this project. Their goal involved merging the natural beauty of Ireland with iconic Middle Eastern scents. The result? Two distinctive fragrances:
- The masculine scent features a heady blend of bergamot, pepper, and white florals, creating a smooth and spicy aroma that conveys tranquility. Mark Walton describes this fragrance: “I have always loved the forest as much as the ocean, so I wanted to create a fresh and earthy fragrance. There is a lot of depth in this fragrance and the base notes become quite pronounced after the initial top notes subside.”
- The feminine fragrance offers an uplifting experience with notes of honeysuckle, neroli, and citrus, evoking joy and vitality. Kira Walton explains, “Honeysuckle is often found on coastal cliffs in Ireland – along with being a beautiful plant it’s one synonymous with my childhood. It was important for me to pair this with fresh citrus notes like Orange, Basil and Vetiver, balanced with woody notes like Cedarwood and Gurjun Balsam. The fragrance is unashamedly sweet but uplifting, a perfect travel companion.”
A Comprehensive Luxury Experience
Business and First Class passengers can experience these luxurious fragrances in the washrooms, enhancing the VOYA spa products that Emirates has provided for the past eight years. The VOYA range onboard includes shampoo, conditioner, body wash, and more, all made from hand-harvested seaweed sourced from Co. Sligo, Ireland.
Emirates’ commitment to sustainability shines through in this collaboration. VOYA products feature organic ingredients and recyclable packaging, reinforcing the airline’s dedication to responsible sourcing. As a cruelty-free brand, VOYA aligns with ethical practices and partners with Plastic Bank to combat ocean plastic pollution.
Elevating the Travel Experience
With this partnership, Emirates Airline and VOYA set a new standard for luxury in air travel. The introduction of bespoke fragrances enhances the sensory experience of flying, offering passengers an exquisite taste of luxury. For travelers who appreciate the finer things in life, this collaboration promises an unparalleled journey filled with sophistication and comfort. Book your next Emirates flight and indulge in the aromatic allure of these exclusive VOYA fragrances!
