Chopard and Cinema: A Perfect Partnership at the 2024 Red Sea Film Festival
Chopard continues its passionate partnership with cinema as the official partner of the 2024 Red Sea Film Festival, taking place in Jeddah, Saudi Arabia, from December 5th to 14th. For the third consecutive year, Chopard showcases its craftsmanship and commitment to the world of film, underscoring its long-standing role as an iconic “red carpet jeweler.”
A New Design for a New Year
The 2024 Red Sea Film Festival introduces a new design for its prestigious trophies, created by Chopard’s expert artisans. This year, the design draws inspiration from the coral reefs of the Red Sea, with motifs based on the wavy orange livery of the ‘Spanish dancer,’ a species of marine life that thrives in the region. Chopard’s workshops have skillfully crafted these trophies to reflect the Festival’s emblem, combining creativity and jewelry craftsmanship to create awards that will be highly coveted by filmmakers.
Supporting Emerging Talent
Chopard’s collaboration with the Red Sea Film Festival goes beyond trophies. The Maison is also the driving force behind the ‘Best Emerging Talent Award,’ which highlights up-and-coming stars in Arab, African, and Asian cinema. For the third year in a row, this award will recognize an actor or actress who embodies the promise of a new generation of filmmakers. The award reflects Chopard’s deep commitment to supporting young talent in the film industry.
Chopard’s Co-President and Artistic Director, Caroline Scheufele, is passionate about supporting youthful talent. “The Red Sea Film Festival promotes creativity and innovation, giving rise to works that encourage diversity, inclusion, and empowerment. These are values shared by Chopard, which is proud to be annually strengthening its partnership with the Festival,” she says. The Maison’s focus on fostering new voices ensures that the next generation of cinema will have a platform to shine.
A Longstanding Commitment to Cinema
Chopard’s involvement in the Red Sea Film Festival adds to its rich history in cinema partnerships. Since 1998, Chopard has been the official partner of the Cannes International Film Festival, underscoring its role as a global supporter of cinema. Its partnership with the Red Sea Film Festival allows Chopard to extend its commitment to celebrating the diversity and dynamism of Arab, African, and Asian cinema.
Throughout the festival, Chopard’s jewelry and watch creations will also take center stage on the red carpet, accompanying stars at film premieres. Chopard’s dedication to cinema continues to be a hallmark of its brand, with each event further solidifying its place as a key player in the world of film and fashion.
A Festival of Diversity and Creativity
The 2024 Red Sea Film Festival celebrates the rich diversity of cinema across Arab, African, and Asian cultures, and Chopard is proud to be part of this important event. By honoring and supporting emerging talent, promoting inclusion, and fostering creativity, Chopard and the Red Sea Film Festival share a vision of an open, inclusive, and vibrant film industry.
In conclusion, Chopard’s role at the 2024 Red Sea Film Festival extends beyond jewelry—it is a celebration of artistry, craftsmanship, and the ever-evolving world of cinema. From the beautifully designed trophies to its commitment to supporting the next generation of filmmakers, Chopard remains a steadfast partner in the global cinematic community.
