The pre-wedding celebrations for Anant Ambani, son of India’s richest man Mukesh Ambani, and Radhika Merchant have been nothing short of spectacular. What began with a traditional Gujarati ceremony, the ‘mameru,’ where Radhika received blessings and gifts from her maternal uncle, has snowballed into a multi-day extravaganza with Beiber fever hitting the wedding festivities as pop sensation Justin Beiber performing at the pre-wedding festivities.
Social media exploded with videos of Bieber belting out his hit songs, including “Love Yourself” and “Where Are You Now,” to a captivated audience. Anant and Radhika themselves were seen joining in the revelry, showcasing their dance moves alongside family and friends. Reports suggest that Justin was paid close to $10 million for the performance.
This wasn’t the first time the Ambanis had pulled out all the stops. Earlier this year, a pre-wedding bash in Jamnagar saw the likes of Bill Gates and Mark Zuckerberg in attendance, with artists like Rihanna and Diljit Dosanjh entertaining the guests. The celebrations also included a luxurious four-day Mediterranean cruise for 300 guests.
The main wedding ceremony is set for July 12th at the Jio World Centre in Mumbai. A three-day itinerary has been revealed, with each day dedicated to a specific aspect of the traditional Indian wedding. The 12th will see the “Shubh Vivah,” the main wedding ceremony, with guests requested to wear traditional Indian attire. This will be followed by the “Shubh Aashirwad” on July 13th, a ceremony for divine blessings, where the dress code is Indian formal. The festivities will culminate in a grand reception, the “Mangal Utsav,” on July 14th, with an “Indian chic” theme.
While details of the remaining ceremonies are under wraps, one thing is certain: the Anant Ambani-Radhika Merchant wedding is shaping up to be a truly unforgettable event – a blend of rich tradition, dazzling entertainment, and the power of Bollywood and global music icons.
