It has never been easier to shop for your favourite luxury brands. No longer do you need to jet set to Europe or even Dubai to pick up coveted items from the brands you cherish as Etoile Group, a leading name in luxury fashion retail across the Middle East, has strategically launched 11 new stores across the GCC region, featuring a curated selection of coveted brands like Etoile La Boutique, Aquazzura, Tod’s, Etro, and Chanel.
A Shopping Experience Redefined
“Our vision for 2024 goes beyond just opening new stores; it’s about elevating every aspect of the shopping experience,” says Ingie Chalhoub, the enigmatic Founder and President of Etoile Group. “From meticulously curated collections to immersive shopping environments, each store serves as cultural hubs where art, fashion, and sophistication intertwine, setting new standards of excellence in the realm of luxury fashion retail.”
Samer Khouri, the Managing Director, highlights the significance of these new additions. He says it’s a major step forward in their mission to redefine luxury retail in the region. They’re excited to unveil these exquisite spaces and implement their growth plans for 2024, which include expanding their digital presence and forging strategic partnerships to further enhance the shopping journey for their discerning clientele.
A Look at the New Stores
The expansion encompasses a range of exciting additions:
- Etoile La Boutique: This pioneering multi-brand concept, a brainchild of Ingie Chalhoub herself, has expanded to include a newly reopened boutique in Abu Dhabi’s The Galleria. Expect renowned designers and exclusive brands displayed in a modern and opulent setting, featuring luxurious travertine marble walls and signature Etoile brass stars.
- Aquazzura: Two new stores join the existing Etoile Group portfolio. The first, launched in Dubai Mall’s Galeries Lafayette, boasts a sophisticated space showcasing Aquazzura’s commitment to impeccable craftsmanship. The second store, unveiled in Manama, Bahrain’s Marassi Galleria Mall, offers a similarly refined experience where customers can explore exquisite collections in a timeless and elegant ambience.
- Tod’s: Three new boutiques have been introduced in Dubai Mall’s Galeries Lafayette, Manama’s Marassi Galleria Mall, and Riyadh’s Kingdom Centre. These serene spaces offer an exclusive selection of Women’s and Men’s Ready-to-Wear, footwear, and accessories, all reflecting Tod’s signature understated elegance.
- Etro: Etoile Group brings Etro’s rich heritage and Italian craftsmanship to Bahrain’s Marassi Galleria Mall. This new boutique features a curated selection ranging from the latest collections to exquisite leather goods, all housed in a space exuding sophistication with its use of white marble, pink marble, and elegant Moroccan carpets. Notably, the group also opened the first-of-its-kind Etro boutique concept in Dubai Mall’s Fashion Avenue. This unique space blends the brand’s heritage with contemporary flair and even features an art gallery showcasing works by established and emerging talents.
- Chanel: Etoile Group, a longstanding Chanel partner in the GCC, continues to expand the brand’s presence. A new boutique opened in Manama’s Marassi Galleria Mall, offering a luxurious shopping experience with dedicated sections for ready-to-wear, handbags, watches, fine jewellery, and fragrances. They’ve also revamped the Chanel boutique in Kuwait City’s Salhia Complex, creating a similarly exquisite setting that celebrates the brand’s heritage and luxury craftsmanship.
Etoile Group’s strategic expansion marks a significant step forward in their journey to redefine luxury retail in the Middle East. With a focus on curated collections, immersive environments, and a commitment to art and culture, they’re setting a new standard for the discerning shopper in the region.
