The 2024 Paris Olympics are captivating audiences worldwide.
While the coveted gold, silver, and bronze medals remain the ultimate prize, a unique element has added intrigue to the podium ceremonies.
Sharp viewers have undoubtedly noticed athletes receiving a sleek, rectangular box alongside their medals, housed in Louis Vuitton cases. The mysterious box has fueled speculation since the first medal ceremony on July 27th.

Olympics.com unveils the secret: the box holds an official poster for the Paris Games, designed by renowned French artist Ugo Gattoni.
Gattoni poured his artistic vision into the poster, dedicating nearly 2,000 hours over four months to create a vibrant, hand-drawn masterpiece. It’s more than just artwork – it’s a story told through symbolism and intricate details, capturing the essence of the Paris Olympics with Gattoni’s signature playful style. Iconic Parisian landmarks and Olympic events intertwine, with eight hidden mascots waiting to be discovered. The artist himself is eager to see how fans react to this unique treasure.

While podium presentation grants medal winners a personalized piece of history, the poster, designed within an elegant box (though the designer of the box remains unknown), will also be available for purchase through the official Olympic shop.
But the surprises don’t end there! Each Olympian will receive a plush representation of the Games’ mascot – the Phryge. Inspired by the Phrygian cap, a symbol of freedom worn by 18th-century French revolutionaries, this mascot carries a rich historical legacy.

These adorable keepsakes, handcrafted in France by the Doudou & Compagnie factory, boast a special touch – a miniature gold, silver, or bronze medal sewn onto their bellies, mirroring the athlete’s achievement. Furthering the spirit of celebration, the mascots declare “Bravo!” in French on their backs. For the Paralympic Games, a thoughtful detail is added – the same message appears in Braille.
The Paris 2024 Olympics have elevated the podium experience. These exclusive gifts, including the beautifully designed poster within its box, add a deeper layer of meaning and create lasting memories for the athletes who have reached the pinnacle of athletic achievement. They serve not just as rewards, but as testaments to their dedication and a reminder of the incredible journey that led them to this momentous stage.