The Kingdom of Bahrain recently played host to the Uzbekistan Bahrain Tourism Forum, marking a significant milestone in the strengthening of bilateral ties between two culturally rich nations. Organized by the Committee for Tourism of Uzbekistan with the support of the Embassy of Uzbekistan in Saudi Arabia, the forum showcased the vast tourism potential of Uzbekistan to the Gulf audience, particularly focusing on cultural, eco, medical, and religious travel opportunities.
Promoting Uzbekistan as the “Pearl of the Silk Road”
One of the most captivating elements of the forum was the presentation, “Uzbekistan: Pearl of the Silk Road.” The spotlight was on Uzbekistan’s ancient cities, UNESCO World Heritage Sites, and its growing tourism infrastructure. From Samarkand and Bukhara to Tashkent, the country’s legacy as a crossroads of civilizations was beautifully highlighted.
Special emphasis was placed on eco-tourism, gastronomic travel, and pilgrimage routes—three emerging pillars that resonate strongly with modern Gulf travelers. The presentation made it clear that Uzbekistan isn’t just a historical destination but a modern, diverse, and welcoming country that blends old-world charm with 21st-century experiences.

High-Level Diplomatic Support and Insightful Engagement
Key speeches were delivered by Umid Shadiev, Chairman of Uzbekistan’s Tourism Committee, Ambassador Nodirjon Turgunov, and Fatima Jaafar Al‑Sayrafi, Bahrain’s Minister of Tourism. All three emphasized the urgency of expanding collaborative tourism projects, sharing insights, and nurturing sustainable tourism models between Uzbekistan and the Gulf region.
Their remarks reinforced the shared vision to build bridges through tourism, foster cross-cultural exchange, and introduce travelers from both nations to new experiences.
Strategic B2B & G2B Meetings Open New Doors
A highlight of the forum was the series of B2B (business-to-business) and G2B (government-to-business) meetings. These sessions connected tourism companies, chambers of commerce, and airlines from both countries, resulting in multiple proposals for info-tours, joint tour packages, and media coverage opportunities.
Bahraini tour operators expressed keen interest in organizing pilgrimage tours and cultural excursions for GCC nationals—positioning Uzbekistan as a future hotspot for religious and experiential travel.

“New Uzbekistan” Photo Exhibition Captures National Evolution
Visitors were treated to a striking photo exhibition titled “New Uzbekistan.” From restored madrasas to modern infrastructure, the images beautifully captured the nation’s transformation into a modern tourist-friendly destination, emphasizing ongoing projects in infrastructure, hospitality, and heritage preservation.
The exhibition also showcased Uzbekistan’s national cuisine, traditional dress, and the warmth of its people—an invitation to experience the country beyond the guidebooks.
A New Era in Regional Tourism Partnership
The Uzbekistan–Bahrain Tourism Forum was more than an event—it was a milestone. With strengthened partnerships, visionary leadership, and deep cultural connection, the forum laid a strong foundation for the next wave of collaborative tourism in the region.
Uzbekistan’s charm, rooted in Silk Road heritage and future-ready infrastructure, is now firmly on the radar of GCC travelers, setting the stage for a tourism renaissance that bridges continents and cultures.