In a unique fusion of luxury and sustainability, Rolls-Royce Motor Cars continues its global commitment to biodiversity with the expansion of its Apiary Programme in the United Arab Emirates. To honor World Bee Day, Rolls-Royce UAE has launched new apiary projects in Ajman and Abu Dhabi, reinforcing its dedication to environmental stewardship, education, and community engagement.
A Royal Buzz in Ajman: Beehives at Al Zorah Golf Club
Rolls-Royce Motor Cars Dubai unveiled a new apiary at Al Zorah Golf Club, nestled among the mangroves of Ajman. This serene and eco-rich location is now home to six hand-crafted hives, designed to thrive in the UAE’s climate. Each hive is named after the brand’s iconic models—Cullinan, Ghost, Phantom, Spectre, and the emblematic Spirit of Ecstasy—while the sixth pays tribute to Sir Henry Royce, the co-founder of Rolls-Royce. These hives not only support local bee populations, but also provide hands-on environmental education, having already welcomed over 35 students through immersive workshops.
Abu Dhabi’s Erth Hotel Welcomes New Apiary
Further south, Rolls-Royce Motor Cars Abu Dhabi has launched the capital’s first apiary at Erth Hotel. With three exquisitely built hives housing an estimated 60,000 bees, including Emirati queen bees, the initiative is a strong nod to national identity and ecological leadership.
This green haven enhances biodiversity and creates a vital stopover for migratory birds, making it a holistic contribution to the UAE’s natural ecosystem.
Inspiring Eco-Education for Future Generations
One of the standout aspects of the Rolls-Royce Apiary UAE initiative is its education-focused approach. Through carefully designed workshops, students and young professionals gain awareness of the critical role bees play in pollination, food security, and sustainable ecosystems.
This initiative blends luxury branding with ecological responsibility, nurturing not only bees but also the minds of tomorrow’s environmental advocates.
Global Vision, Local Roots
Modeled after the original Goodwood Apiary in the UK, these UAE expansions reflect the brand’s wider strategy to embed sustainability within every region it serves. From bespoke cars to bespoke hives, Rolls-Royce continues to set new standards in luxury with purpose.
Luxury Meets Legacy in Sustainability
By combining craftsmanship, environmental innovation, and community empowerment, Rolls-Royce Motor Cars demonstrates that luxury can lead with conscience. The Rolls-Royce Apiary UAE initiative is more than a tribute to bees—it’s a lasting investment in the planet, community, and legacy.
