Saudi designer Mohammed Ashi has made history by becoming the first couturier from the Gulf region to be invited to show on the official calendar of the Paris Haute Couture Week.
Mohammed Ashi, founder of Paris-based label Ashi Studio, will join the Fédération de la Haute Couture as a guest member and will showcase his latest line on the official Haute Couture calendar in Paris on July 6.
Ashi, who founded his label in 2006, is known for his intricate designs and use of traditional Islamic motifs. His clothes have been worn by celebrities such as Beyoncé, Lady Gaga, and Penélope Cruz.
The designer took to Instagram to express his excitement about the invitation. “This is a dream come true,” he wrote. “I am so honoured to be the first Saudi designer to show at Paris Haute Couture Week.”
Ashi’s invitation is a major coup for the Saudi fashion industry. It is a sign that the country is taking its fashion scene seriously and that it is open to international collaboration.


The Paris Haute Couture Week is one of the most prestigious fashion events in the world. It is a showcase for the most luxurious and exclusive designs from around the world.
Ashi’s show in will raise his profile in the fashion world even further and will also be a chance for him to raise the profile of Saudi fashion on the international stage.

In his Instagram statement, Ashi said that he was inspired by the traditional architecture of his home country, Saudi Arabia when designing his collection for Paris Haute Couture Week.
“I wanted to create a collection that was both elegant and modern,” he said. “I used traditional Islamic motifs, such as geometric patterns and calligraphy, in a new and contemporary way.”
Ashi’s collection for Paris Haute Couture Week is sure to be a hit with fashion lovers around the world. It is a testament to his talent and creativity, and it is a sign of the growing importance of Saudi fashion on the global stage.
Ashi’s Statement on Instagram
“I am so honoured to be the first Saudi designer to show at Paris Haute Couture Week. This is a dream come true for me. I would like to thank the Fédération de la Haute Couture for this incredible opportunity. I am looking forward to showcasing my work to a global audience and to raising the profile of Saudi fashion on the international stage.”