In a dazzling move set to redefine luxury fashion, Bella Hadid has been announced as Chopard’s new global ambassador. This appointment marks a significant moment for both Hadid and the esteemed Swiss jeweller, promising to captivate the world of haute couture and fine jewellery.

Bella Hadid, renowned for her striking beauty and influential presence in the fashion industry, now lends her star power to Chopard. Known for its luxurious designs and commitment to sustainability, Chopard has chosen Hadid to embody the brand’s values of elegance and sophistication. Her role as global ambassador will undoubtedly bring a fresh, glamorous perspective to Chopard’s storied legacy.
A Perfect Match: Bella Hadid and Chopard


Caroline Scheufele, Chopard’s co-president and artistic director, expressed her excitement about the partnership: “Bella, a renowned supermodel, fashion icon, and successful entrepreneur with global appeal, has collaborated with Chopard for the past three years. Today, we are thrilled to embark on a new journey together. Bella embodies beauty, elegance, and strength, qualities that perfectly reflect the Chopard woman,”
Looking Ahead: What This Partnership Means for Luxury Fashion
As Chopard enters this exciting new chapter with Bella Hadid, the collaboration promises to set new trends in luxury fashion and jewellery. Hadid’s style and influence will bring a contemporary edge to Chopard’s classic elegance, captivating both long-time admirers and new audiences.
This partnership also highlights Chopard’s strategic shift towards engaging younger, diverse audiences, complementing its recent initiatives, including the opening of a new flagship store on Fifth Avenue in New York. With Hadid as the face of Chopard, expect to see an array of stunning campaigns and innovative collections that reflect the brand’s enduring commitment to luxury and style.
Bella Hadid will make waves in the fashion world with her new role as Chopard’s global ambassador. As she showcases Chopard’s exquisite jewellery and fine watches, she will undoubtedly add a touch of modern glamour to the brand’s prestigious legacy. Keep an eye on Chopard’s latest releases and Hadid’s appearances, as they are sure to be highlights in the luxury fashion scene.