Seven-time Formula 1 World Champion Lewis Hamilton has been named a brand ambassador for Dior Men. The partnership marks a powerful alliance between the world of high-fashion and high-speed, with Hamilton joining the ranks of other high-profile ambassadors for the French luxury house.
Beyond his role as a brand ambassador, Hamilton has also taken on the role of guest designer for a new lifestyle capsule collection set to launch in October. The collection, a collaboration with Dior Men’s Artistic Director Kim Jones, is said to reflect Hamilton’s personal style and values, with a particular focus on sustainability and African influences.
This partnership is a natural evolution for both Hamilton and Dior. The Formula 1 star has long been recognized for his impeccable style and influence on fashion trends, while Dior continues to push the boundaries of luxury menswear.
As the October launch date approaches, anticipation is building for the unveiling of the Hamilton-designed collection. The collaboration is expected to resonate with both fashion and motorsport enthusiasts, solidifying Hamilton’s status as a global style icon.
