Step into the heart of Rome’s sophisticated sartorial world with The Gentleman’s Journey, an exclusive new experience by Hotel de La Ville and Rocco Forte House. Launching in January 2025, this refined, family-run itinerary is designed for the modern man seeking to discover the finest traditions of Italian craftsmanship, bespoke tailoring, and timeless elegance.
Rome isn’t just a city of ancient ruins and iconic landmarks—it’s a treasure trove of hidden ateliers, historic boutiques, and legendary artisans who have been perfecting their craft for generations. The Gentleman’s Journey offers a curated path through these Italian gems, showcasing the best of Rome’s sartorial and grooming legacy.
A Tailored Experience Like No Other
This bespoke journey invites participants to explore some of Rome’s most exclusive, storied establishments, each with its own distinct history and charm. Whether you’re in search of a perfectly tailored suit, a refined fragrance, or an unforgettable grooming experience, The Gentleman’s Journey promises a memorable voyage into the soul of Roman elegance.

Start your journey at Antica Barberia da Peppino, a revered grooming institution in Rome since 1957. With a clientele ranging from royalty to celebrities, this historic barber shop offers a luxurious and elevated grooming experience. Continue to Sartoria Tommy & Giulio Caraceni, an iconic tailor known for its impeccable bespoke suits that have dressed the likes of Cary Grant and Gianni Agnelli.
No gentleman’s wardrobe is complete without a pair of handcrafted shoes, and at Marini Calzature, you’ll find a true Roman gem. Founded in 1899, this boutique continues to create bespoke footwear that’s both timeless and chic, gracing the feet of film legends like Marcello Mastroianni.
Beyond Tailoring: A Holistic Luxury Experience
The Gentleman’s Journey goes beyond clothing to encompass all the fine details that define a man’s personal style. Explore the world of Brioni, a Rome-born luxury brand known for its modern sophistication and sustainable practices, or delve into the world of Schostal, where you’ll find exquisite Italian sleepwear and handmade knitwear. Visit Cruciani & Bella for a curated collection of Italian accessories—from cashmere scarves to sterling silver cufflinks—designed to elevate any outfit.
End your journey at Campomarzio70, where fragrance becomes an art form. This historic Roman perfumery offers a personalized scent experience, with expert guidance to help you find your perfect signature fragrance.
Your Personal Stylist
For those looking for a more tailored experience, the itinerary can be enhanced with the expertise of Giorgio Giangiulio, a renowned menswear connoisseur and digital influencer. Known for his distinct Italian flair, Giorgio will guide you through Rome’s most iconic shopping destinations, ensuring your personal style is elevated every step of the way.

A Journey in Luxury
Whether you’re visiting Rome for the first time or are a seasoned traveller, The Gentleman’s Journey offers a luxurious way to explore the city’s finest boutiques and ateliers. Available from €2,000, this bespoke experience is a celebration of Italian craftsmanship and a rare opportunity to delve into the heart of Roman luxury.
For more information and to book your personalized itinerary, contact the Concierge Team at Hotel de la Ville and Rocco Forte House. The Gentleman’s Journey is an exclusive offering that promises to redefine your Roman experience—one impeccable step at a time.