In a move that celebrates fashion, artistry, and one of the world’s most iconic performers, Madame Tussauds has unveiled a stunning Taylor Swift’s wax figure dressed in ETRO. Designed by Creative Director Marco De Vincenzo, the look reimagines a key moment from Swift’s groundbreaking Eras Tour, merging couture fashion with pop culture in a truly unforgettable way.
A Global Tribute to a Music Icon
As part of a historic global rollout, the Taylor Swift wax figure is being unveiled simultaneously across 13 international cities — a first-of-its-kind launch that reflects the global admiration for the pop sensation. This monumental event highlights Swift’s influence not just in music, but also in fashion and culture at large.
The ETRO Ensemble: Embroidered Elegance on Display
The wax figure is dressed in an embroidered chiffon ETRO ensemble — the very outfit Swift wore on the opening night of her Eras Tour. With flowing fabrics, intricate details, and a timeless silhouette, the ensemble embodies ETRO’s commitment to craftsmanship and De Vincenzo’s vision for modern, expressive design. The look perfectly captures Taylor Swift’s stage presence, charisma, and iconic fashion evolution.
Marco De Vincenzo and the Spirit of ETRO
Creative Director Marco De Vincenzo brings ETRO’s storytelling roots to life through this exclusive piece. Known for merging heritage Italian artistry with innovative flair, De Vincenzo’s design is both a tribute to Taylor and a nod to ETRO’s enduring fashion legacy. His ability to elevate celebrity styling into high art makes this wax figure all the more captivating for fans and fashion lovers alike.
Fashion Meets Pop Culture Across Continents
By merging celebrity influence with luxury fashion, this launch redefines how we view both wax artistry and style. The collaboration between Madame Tussauds and ETRO places a spotlight on the growing synergy between couture and entertainment. From New York to Dubai, fans can now experience Taylor Swift’s star power up close in one of her most iconic looks.
Taylor Swift’s Legacy Immortalized in Wax and Fashion
More than a mere wax figure, this creation is a symbol of Swift’s cultural and artistic legacy. It celebrates not only her musical milestones but also her evolution as a fashion muse. The ETRO ensemble cements her role as a modern-day style icon — one who effortlessly blends personal storytelling with global appeal.
