Dubai-based designer Selma Benomar has partnered with the luxury resort JOALI Maldives to unveil her latest capsule collection, Threads of Paradise. This collaboration bridges resort-style fashion with refined craftsmanship, offering guests and fashion enthusiasts a wearable memory of the Maldives. The collection embodies elegance, confidence, and island serenity, making it a must-have for luxury travelers and style connoisseurs alike.
Inspiration from Maldivian Beauty
The Threads of Paradise collection draws inspiration from the natural wonders of JOALI Maldives. Each piece reflects the tranquil environment, from turquoise waters and lush flora to pastel skies at dusk. Selma’s designs capture the serene spirit of island living while celebrating heritage, femininity, and sophisticated craftsmanship.
Eleven Signature Looks
The collection features eleven standout ensembles, each inspired by unique island moods:
- Aqua Essence: Ocean-inspired tones with coral, seaweed, and delicate embroidery.
- Elegant Ocean: Fluid silhouettes with soft floral details perfect for sunset strolls.
- Tropical Paradise: Vibrant prints capturing the lush Maldivian flora.
- Lavender Breeze: Pastel lavender hues with hand-sewn orchid embellishments.
- Sandy Elegance: Warm neutral tones with intricate guipure lace for timeless sophistication.
Each design blends resort fashion, luxury fabrics, and artisan detailing, making it a fusion of style and island storytelling.
Selma Benomar’s Vision and Philosophy
Selma Benomar, renowned for her bold yet graceful aesthetic, describes this collection as a reflection of strong, elegant women. “It’s a new creative journey for me, one that reflects the strength and elegance of the women I design for, and carries the same sense of beauty and serenity I felt whilst creating at JOALI Maldives,” she said. This philosophy aligns seamlessly with JOALI Maldives’ art-immersive luxury experiences, which celebrate creativity, storytelling, and refined design.
Luxury Fashion Meets Destination Travel
The collaboration offers more than just clothing – it’s a travel-inspired fashion experience. Each ensemble is designed for resort wear and destination dressing, allowing guests to embody the Maldives’ calm yet vibrant energy. The collection is available at Maison De JOALI at JOALI Maldives and Maison Selma Benomar in Dubai, making it accessible to both resort guests and international fashion aficionados.
A Story of Art, Fashion, and Travel
Brought to life by JRN Consultancy, this partnership represents a new intersection of fashion and travel, where luxury resort aesthetics and high-end fashion merge. Threads of Paradise tells a story of elegance, heritage, and island-inspired artistry – perfect for those seeking exclusive resort collections, luxury travel fashion, and handcrafted designer pieces.
