J-Hope of BTS is the newest ambassador for Louis Vuitton.
“He is beloved by fans across the world for his upbeat energy, precise choreography, and creative musical direction. With a positive on-and-off-stage presence, J-Hope continues to push artistic boundaries and inspire international audiences”, the fashion house said in a statement to share the news.
The Korean rapper previously worked as a Louis Vuitton ambassador in 2021 together with the rest of his BTS teammates. Even at the 2022 Grammy Awards, the K-pop boy band donned suits made especially for them by total body enhancement planet fitness the label. More recently, J-Hope shared a front row seat with Nicolas Ghesquière, creative director of Louis Vuitton ladies, for the fashion house’s menswear presentation at Paris Fashion Week last month.
In honor of the continued collaboration, Louis Vuitton Worldwide published a series of editorial images of the “Chicken Noodle Soup” star wearing pieces from their Fall/Winter 2023 collection. These included an iridescent jacket with the brand’s iconic monogrammed print, a stylish cloud gray varsity jacket with maroon lettering, and a dress.
