Dolce&Gabbana Opens Brand Center at Al Bujairi Terrace, Diriyah
Dolce&Gabbana has unveiled its latest flagship brand center at Al Bujairi Terrace in Diriyah, Saudi Arabia, offering an unparalleled luxury retail experience. The new boutique and DG Caffé, located in the heart of one of Saudi Arabia’s most prestigious areas, reimagine the intersection of Italian elegance and the rich cultural heritage of the Kingdom. This opening marks an exciting new chapter for the iconic brand as it brings its distinct fusion of luxury to one of the world’s most significant cultural hubs.
A Unique Blend of Italian Elegance and Saudi Heritage
The 1,500-square-meter boutique, one of the largest Dolce&Gabbana stores in the world, presents a full range of the brand’s collections, including clothing, accessories, fine jewelry, watches, beauty products, and Dolce&Gabbana Casa. The store’s design is a striking fusion of modern Italian style with traditional Najdi architecture, offering visitors a refined and immersive experience. Drawing inspiration from the historic At-Turaif district, a UNESCO World Heritage site, the space incorporates elements of traditional Saudi desert tents, central to the region’s social and cultural spaces.
An Experience Beyond Shopping
More than just a boutique, the Dolce&Gabbana brand center at Al Bujairi Terrace is a celebration of craftsmanship, heritage, and innovation. The design carefully balances lighting, space, and structure to enhance the overall shopping experience. The space reflects both Dolce&Gabbana’s Italian roots and the deep cultural values of Saudi Arabia, offering an innovative platform where visitors can explore luxury in an environment that celebrates both tradition and modernity.
This unique collaboration of cultures creates an environment that not only honors the history of Diriyah but also offers an exclusive experience where visitors can engage with the best of both worlds. The new boutique at Al Bujairi Terrace promises to be a landmark destination for both local and international visitors, offering them a chance to explore the finest luxury while immersing themselves in the rich heritage of Saudi Arabia.
