Pop superstar succeeds Charlize Theron as the fragrance’s ambassador
The luxury fashion house Dior has revealed that Rihanna is the new face of their iconic fragrance, J’adore. Rihanna follows in the footsteps of Charlize Theron, the fragrance’s longtime ambassador.
Theron’s relationship with Dior will continue, even as she transitions from J’adore ambassador to skincare and jewelry ambassador. The new campaign featuring Rihanna, shot by renowned photographer Steven Klein, is set to debut on September 1.
Rihanna has long been a fan of Dior, and the J’adore scent holds a special place in her heart. In an exclusive interview with Vogue, she revealed that her mother, Monica, used to bring home J’adore testers from her work at a perfume shop, making it a familiar fragrance in her household. “I have always loved this perfume,” Rihanna shared.
The collaboration between Rihanna and Dior marks an exciting new chapter for the fragrance. With Rihanna’s global influence and undeniable style, it is anticipated that the J’adore campaign will resonate with fans worldwide.