Chery UAE, in partnership with AW Rostamani Group, has officially launched the TIGGO 9, Chery’s flagship SUV and the largest model in the TIGGO lineup. This new addition sets a high standard for elegance, performance, and safety, catering to SUV customers in the UAE and MENA region.
Luxury and Comfort Inside
The TIGGO 9 prioritizes luxurious comfort with advanced features designed to enhance the driving experience. The driver’s seat is 8-way power-adjustable, offering lumbar support, memory settings, ventilation, heating, and even massage functions. This ensures a comfortable and premium feel, no matter the journey.
Inside, cutting-edge technology takes center stage. The SUV is equipped with a 540-degree HD camera system, voice control, and a hybrid 3DHT powertrain, all aimed at providing a dynamic and eco-conscious driving experience. For those who enjoy an immersive audio experience, the TIGGO 9 features a 14-speaker surround sound system, complete with headrest speakers for high-quality sound from every seat.
The rear seats are designed for versatility. They fold automatically, transforming the cabin into a spacious 2.08m² bed, ideal for both passengers and cargo. This feature offers practicality without compromising comfort or design.
Safety Features that Stand Out
Safety remains a core focus for the TIGGO 9. The SUV has earned a 5-star Euro NCAP rating and comes with 13 ADAS (Advanced Driver Assistance Systems), including lane-keeping assist, emergency braking, and adaptive cruise control. Additionally, the vehicle is equipped with 10 airbags and a reinforced steel frame for maximum protection.
The integration of intelligent voice control and adaptive cruise control further enhances both safety and convenience, making every drive more intuitive and secure.
The TIGGO 9 excels in user experience with its 15.6” 2.5K HD touchscreen and heads-up display, ensuring that drivers can access essential information without distractions. The 14-speaker audio system, foldable rear seats, and sleek interior design all come together to create a truly immersive and comfortable driving environment.
A Strategic Move for Chery in the UAE and MENA
The launch of the TIGGO 9 marks a significant milestone in Chery’s expansion in the UAE and broader MENA region. The company is further cementing its presence in the market with the opening of new showrooms in Sharjah, Dubai, and Abu Dhabi. This growth strategy highlights Chery’s long-term commitment to the region and its focus on providing high-performance, luxury vehicles to the local market.
The TIGGO 9: Designed for the Modern Driver
As Chery’s largest SUV to date, the TIGGO 9 was created to meet the increasing demand for powerful, premium SUVs in the UAE. This vehicle combines refined design, high-performance engineering, and thoughtful craftsmanship to offer a sophisticated driving experience that delivers lasting value.
The debut of the TIGGO 9 took place at the Bluewaters Forum at Banyan Tree Bluewaters Island. The event was attended by senior representatives from Chery Global and AW Rostamani Group, media outlets from the UAE and MENA, as well as regional distributors. This grand event underscored the importance of the launch for both the UAE and the wider region.
Industry Insight: The Growing Influence of Chinese Brands
Michel Ayat, CEO of AW Rostamani Automotive Group, commented on the growing presence of Chinese automotive brands in the UAE: “Our partnership with Chery represents a significant milestone in the UAE’s automotive evolution. Today, Chery Global has sold more than 15 million vehicles worldwide. The TIGGO 9 exemplifies this progress, as demand for Chinese vehicles in the region continues to rise. With their competitive prices, innovative features, and growing appeal among car enthusiasts, Chinese car brands have captured more than 12% of the UAE market in 2024—up from just 4-5% in previous years.”
He continued, “AW Rostamani’s legacy of quality, trust, and customer satisfaction aligns seamlessly with Chery’s innovative approach, ensuring that our customers experience the best in automotive excellence. The TIGGO 9 is not just a car but a statement of sophistication, elegance, performance, technology, and safety.”
Commitment to Luxury and Performance
Zaher Sabbagh, Director of Chery UAE, highlighted the significance of the launch: “With the launch of the TIGGO 9, we are introducing a model that redefines expectations for an SUV. As the largest model in the TIGGO lineup, it combines enduring design, high-end technology, and reliable performance to cater to UAE drivers looking for a vehicle that balances elegance with strength. This milestone reaffirms Chery’s dedication to delivering premium products and sophisticated driving experiences to the UAE and regional markets.”
Sabbagh added, “The UAE stands at the heart of this launch, marking a proud moment for us as the country remains a vital market for luxurious, high-performance SUVs. The TIGGO 9’s debut here is a testament to our commitment to the MENA market and its evolving automotive preferences.”
Crafted for Pure Elegance
The Chery TIGGO 9 embodies the brand’s philosophy of “Conquer with You, Guard for Love.” The vehicle’s design features bionic-inspired elements like the iconic Tiger Eyebrow Bow and Sharp Teeth accents, which highlight both strength and elegance. The diamond-accented grille and rear diamond-shaped taillights further enhance its bold and commanding presence on the road.
With its stunning aesthetics, cutting-edge technology, and unwavering commitment to safety and performance, the TIGGO 9 marks a new era for Chery in the UAE and the MENA region. This flagship SUV is set to capture the attention of luxury SUV buyers and redefine what drivers can expect from their vehicles.
