Three-Year Agreement Strengthens Long-Standing Collaboration
Sakhir, Bahrain – Bahrain International Circuit (BIC), known as ‘The Home of Motorsport in the Middle East,’ and Y.K. Almoayyed and Sons (YKA) have announced the renewal of their partnership with a new three-year agreement. Under the terms of the deal, YKA will continue its role as the Official Track Transportation and Official Experience Partner of BIC.
Building on a Successful Partnership Since 2021
The renewed partnership builds on the successful collaboration that began in 2021. As part of the agreement, YKA will provide a wide array of fleet vehicles for BIC’s operations, including models from its renowned automotive portfolio, featuring Nissan, Ford, Infiniti, JMC, and Zeekr. Additionally, the partnership will continue to showcase YKA’s fleet of 4×4 vehicles in the Y.K. Off-Road Experience, a highly popular activity at BIC that offers both individual and corporate experiences.
Signing Ceremony at BIC in Sakhir
The announcement was made during a signing ceremony at the BIC premises in Sakhir, attended by BIC Chief Executive Shaikh Salman bin Isa Al Khalifa, YKA Chairman Mohammed Farouk Almoayyed, and senior officials from both organizations.
Mutual Benefits for BIC and YKA
This extensive partnership provides substantial benefits to both parties. BIC continues to enhance its customer experiences with leading global car brands, while YKA gains significant exposure at one of the world’s most prestigious motorsport venues.
Mohammed Farouk Almoayyed, Chairman of Y.K. Almoayyed and Sons, expressed his enthusiasm for the deal:
Mohammed Farouk Almoayyed, Chairman of Y.K. Almoayyed and Sons, expressed his enthusiasm for the deal:
“We are thrilled to extend our partnership with Bahrain International Circuit. This collaboration reinforces our commitment to supporting motorsport and automotive excellence in the region. We take great pride in supplying world-class vehicles that elevate BIC’s operations and customer experiences, and we look forward to further success in this ongoing partnership.”
Shaikh Salman bin Isa Al Khalifa, Chief Executive of BIC, commented on the renewal:
Shaikh Salman bin Isa Al Khalifa, Chief Executive of BIC, commented on the renewal:
“We are extremely pleased to renew our partnership with Y.K. Almoayyed and Sons for another three years. BIC and YKA share a passion for delivering exceptional automotive experiences. The wide range of vehicles provided by YKA is perfectly suited to meet the diverse and demanding requirements of our operations. We are also excited to continue the Y.K. Off-Road Experience, which has become a key offering for both our customers and corporate partners.”
Leaders’ Insights on the Partnership Renewal
He added, “We appreciate the continued support from Mr. Mohammed Farouk Almoayyed and the entire team at YKA, and we look forward to the future of this partnership, which promises significant mutual benefits for both organizations.”
