Chopard’s Sculpted iconic Ice Cube Collection finds a new muse in Bella Hadid. In the stunning new campaign Sculpted by Light, Chopard merges contemporary design with timeless minimalism, highlighting its commitment to refined craftsmanship and the artful play of light.
A Unique Motif: The Ice Cube’s Minimalist Mastery
Since its introduction in 1999 by Caroline Scheufele, Co-President and Artistic Director of Chopard, the Ice Cube Collection has stood as a tribute to pure geometry and minimalism. Inspired by the Bauhaus movement, the cube motif echoes simplicity and functionality, with its graphic lines and essential shapes.
Each cube is a tiny architectural marvel, capturing and reflecting light from every angle. This tribute to minimalist design transforms every piece into a wearable sculpture—an echo of the sleek lines of modern skyscrapers.

Bella Hadid: The Modern Muse of Urban Elegance
Bella Hadid brings her unmistakable edge and grace to this urban dreamscape, her radiant beauty becoming the perfect counterpoint to the Ice Cube’s geometric perfection. Shot against a mesmerizing city skyline, reflections ripple like diamonds through glass towers and lit-up windows, echoing the dazzling brilliance of Chopard’s signature motif.
The campaign captures the fascinating interplay between shadow and light, elevating the collection to an ethereal level where elegance meets modernity.
Sculpted by Light: A Symphony of Shadow and Shine
What sets the Chopard’s Sculpted Ice Cube Collection apart is how each cube becomes a prism, channeling light through its facets in an infinite dance of reflections. This architectural minimalism is more than an aesthetic; it’s a statement of timeless beauty and durability—qualities that resonate with today’s lovers of understated luxury.

Chopard’s dedication to detail ensures that every facet is polished to perfection, reinforcing its reputation for haute joaillerie that respects both tradition and innovation.
An Enduring Philosophy: Minimalism as an Art of Living
In a world cluttered with excess, the Ice Cube Collection celebrates the power of simplicity. This isn’t just jewellery; it’s an invitation to protect what is precious, pure, and lasting. Much like the minimalist lines of Bauhaus design, the Ice Cube’s clean geometry embodies a lifestyle of intentional elegance.
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Chopard’s Ice Cube Collection with Bella Hadid reminds us that true luxury lies in the details—and in the dance between shadow and light. Ready to dive deeper into this luminous world?
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