The region’s largest trade show brings the entire beauty, wellness, and fragrance fraternity under the same roof for three days
The largest Beauty and Wellness industry show in the Middle East opened on October 28 at Dubai World Trade Centre. Beautyworld Middle East’s 28th edition was inaugurated by Her Excellency Hessa Bu Humaid, Minister of Community Development, Dubai.
A mega event for the beauty industry
Beautyworld Middle East has over 2,000 international and local exhibitors in 16 halls, and will see a footfall of over 70,000 visitors. The three-day event offers beauty and wellness enthusiasts an exclusive opportunity to explore nine segments of the industry. Visitors can explore Cosmetics & Skincare, Clean & Conscious, Beauty Tech, Fragrance & Skincare, Nails & Salon supplies, and Personal care & Hygiene. Moreover, a new category called Beauty Beginnings was launched at this year’s edition, aimed at upcoming startups and SMEs.
What to expect
The high-powered event enables patrons to interact with top beauty brands and influencers. Additionally, attendees of Beautyworld Middle East get to witness new launches and network with industry professionals. Highlights of the event include renowned brands like Nazih Group, Armaf Stand, and the Emovation Lab, where customers can create their own personalized fragrances inspired by their emotions. Visitors can look forward to a series of dynamic live presentations and demonstrations and a nail artistry competition by Nazih. And fragrance enthusiasts can delight in ‘Signature Scent’ – where international fragrance brands come together to create their own interpretations of the essence of the event.
A segment called ‘Next in Beauty Conference’ seeks to dig into the current status and the future of the beauty industry. Moreover, expect to see industry leaders such as Joelle Mardinian and Nezha Alaoui debate over trending topics, insights, and challenges.
For more information, visit: www.beautyworld.me
Date: October 28 – 30, 2024
Venue: Dubai World Trade Centre
Time: 10 AM – 6 PM
