The luxury world has witnessed a powerful new alliance as Aston Martin and Champagne Bollinger announce a prestigious global partnership. This collaboration unites two heritage-rich brands that embody craftsmanship, performance, and timeless elegance, promising to redefine luxury experiences for discerning audiences worldwide.
A Legacy of Excellence: Champagne Bollinger
Founded in 1829 in Aÿ, France, Champagne Bollinger has become synonymous with refinement, precision, and artisanal expertise. Family-owned and independent for nearly two centuries, the House combines traditional savoir-faire with innovative winemaking. From using its own resident cooper to care for 4,000 oak barrels to its meticulous attention to detail, Bollinger remains a global icon of French heritage and luxury champagne.
British Performance and Design: Aston Martin
Since 1913, Aston Martin has been the epitome of British automotive excellence. Known for crafting some of the world’s most celebrated sports cars, the marque blends cutting-edge engineering with hand-built artistry. Aston Martin’s dedication to performance, innovation, and design mastery aligns seamlessly with Champagne Bollinger’s values, making this partnership a natural union of two global luxury leaders.
Both houses share a deep connection with the United Kingdom’s royal heritage. Aston Martin has long been associated with prestige and elegance, while Champagne Bollinger has proudly held a Royal Warrant since 1884, supplying the Royal Household continuously. This shared distinction further highlights the prestige and exclusivity behind the collaboration.
Crafting Unforgettable Experiences
As Official Champagne Partner of Aston Martin, Bollinger will play a starring role at exclusive launches, VIP gatherings, and motorsport celebrations across the globe. Whether it’s toasting victories on the grid or raising a glass at private unveilings, Champagne Bollinger will elevate every Aston Martin experience with its unique character and style. Charles-Armand de Belenet, Managing Director of Champagne Bollinger, describes it as “the perfect pairing of refined taste and thrilling performance.” Aston Martin’s Stefano Saporetti echoes this sentiment, emphasizing how the collaboration reflects both brands’ commitment to creating unforgettable lifestyle moments.
Redefining Luxury Partnerships
This partnership between Aston Martin and Bollinger is more than symbolic—it represents a shared philosophy of heritage, innovation, and uncompromising quality. Together, they are set to craft extraordinary experiences that resonate with global luxury audiences, reinforcing their positions as leaders in their respective industries.
As part of the partnership, both brands emphasize responsible luxury. Champagne Bollinger and Aston Martin are committed to NEVER DRINK & DRIVE, ensuring their collaboration upholds values of safety alongside prestige.
Conclusion: The Perfect Pairing of Luxury Icons
The union of Aston Martin and Champagne Bollinger is a milestone in the luxury sector, blending automotive artistry with the heritage of fine champagne. This partnership symbolizes more than brand synergy—it represents a celebration of tradition, innovation, and unforgettable experiences destined to inspire a global audience.
