The wait is over—Asaya at Rosewood Doha has officially opened, introducing Qatar’s first-of-its-kind members-only social wellness club. Designed as a sanctuary for self-discovery and community, Asaya blends ancient healing traditions with modern science to create a holistic ecosystem for mind, body, and spirit.
A Transformative Wellness Destination in Doha
Rooted in the Sanskrit meaning “to set an intention for self-change,” Asaya invites guests to embrace transformation across five interconnected pillars: emotional well-being, physical movement, skin health, nutrition, and community.
Innovative Wellness Experiences
At the heart of Asaya lies the Asaya Collective, a pioneering concept that curates personalized wellness journeys. Each member begins with a three-stage assessment, including a biohacking lifestyle consultation, Technogym fitness evaluation, and AI-powered skin analysis.
Highlights include:
- Hydrotherapy rituals and cold plunges
- Sound healing and vibroacoustic therapy
- Advanced skin treatments from Dr. Barbara Sturm, Evidens de Beauté, and Subtle Energies
- Qatari-inspired remedies curated with Allum
- Moroccan hammam rituals and biohacking innovations
This blend of traditional therapies and cutting-edge wellness practices makes Asaya Doha a regional first.
Fitness, Movement & Recovery
Fitness and performance are at the core of Asaya. With Technogym’s premium Artis line, a ladies-only training facility, outdoor yoga decks, and aquatic fitness, Asaya redefines movement. Upcoming additions include Lagree Megaformer training and red-light therapy workouts. Recovery is elevated with ice fountains, vitality pools, Rasul mud rituals, saunas, and Himalayan salt wall saunas—providing the perfect balance between performance and restoration.
Beauty, Grooming & Holistic Therapies
Beyond wellness, Asaya integrates skin health and grooming into its offerings. Partnerships with MZ Skin, Duck & Dry, and Pankhurst London bring luxury beauty, blow dries, and grooming rituals to Doha. Innovations like Vie Healing’s 24K Gold earseeding, LED therapies, and heritage hammam treatments bridge tradition and modern luxury.
Nutrition & Culinary Wellness
At Asaya Kitchen, nutrition takes centre stage with a Mediterranean-inspired, health-forward menu. Guests enjoy locally sourced seasonal ingredients, DIY protein shakes, and curated wellness brands like Dirtea mushrooms, Innermost protein blends, and Healthnag detox programs. This dining experience fuels transformation from within, ensuring holistic nourishment.
A Hub for Community & Connection
More than just a wellness retreat, Asaya at Rosewood Doha fosters community through monthly workshops, wellness events, and a curated retail selection. Collaborations with Hamadis fashion house and ASCARO luxury padel club further elevate Asaya’s lifestyle offering. With panoramic ocean views, elegant spaces for gatherings, and transformative wellness journeys, Asaya is redefining luxury wellness in Qatar.
Experience the Future of Wellness in Qatar
“Asaya is about creating a space where people feel at ease to pause and reconnect,” says Theresa Winkler, Director of Wellness at Rosewood Doha. With its groundbreaking approach, Asaya at Rosewood Doha is set to transform Qatar’s wellness landscape, becoming a hub of innovation, tradition, and community.
