Actor and director Bradley Cooper shines in the latest brand campaign for Mercedes-Benz, featuring the all-new G 580 with EQ Technology. With nearly 20 years of experience behind the wheel of the G-Class, Cooper reflects, “The G-Class has been a part of my life for nearly 20 years. For me, it’s always been more than a car: it’s been a companion on every adventure.”
Mercedes-Benz chose Cooper for this world premiere campaign due to his long-standing admiration for their iconic G-Class. Bettina Fetzer, Vice President of Communications & Marketing at Mercedes-Benz AG, states, “Bradley Cooper was a natural choice for this world premiere and campaign as he is a longstanding fan of our iconic G-Class. As part of our beloved G-family, Bradley is a true inspiration for crossing limits.”
Earlier this year, Mercedes-Benz unveiled the all-new G 580 with EQ Technology, marking the debut of the first fully electric variant of this timeless off-road icon. The forthcoming market launch is supported by a global campaign featuring a visually striking brand film starring Cooper.
This compelling campaign transports viewers into a world where they feel empowered to pursue their own paths without the fear of failure. The G-Class transforms every obstacle into an opportunity for growth. The film emphasizes that while the G-Class excels in off-road capabilities, it also caters perfectly to everyday driving needs. No matter where fans of this legendary vehicle journey, they experience a profound sense of independence and confidence in conquering any terrain.
The Mercedes-Benz G 580 with EQ Technology symbolizes a unique blend of tradition and innovative technology, representing a significant milestone for the brand as it embarks on a new electric era. The G 580 retains the distinctive character and iconic design that fans adore, while its innovative drive concept features four individually controlled electric motors, elevating the legendary performance of this off-road icon to new heights.
As luxury enthusiasts anticipate the arrival of this remarkable vehicle, the collaboration with Bradley Cooper promises to further enhance the allure of the G-Class, solidifying its status as an enduring symbol of style, power, and adventure.
