Jacob & Co has teamed up with singer, Rihanna to create a new trend – a watch choker. This is the first time that a timepiece has been worn on a neck. Rihanna debuted the piece at the 2023 Louis Vuitton Fashion Show in Paris.
The iconic artist, known not only for her music and wittiness but also her fearless fashion sense, brought her A-Game to the Paris Fashion Week for the debut LV collection of Pharrell Williams. The two artists have been friends for a long time and Rihanna was seen cheering him on at the show
The 47-mm white gold Brilliant Flying Tourbillon, set with a total of 368 diamonds has been reconstructed to be worn as a choker. With a retail price of $700,000, the watch definitely stopped time as Rihanna walked in.
Rihanna has been rocking her maternity style while expecting her second child. She wore a checkered cropped denim shirt, jeans, an oversized jacket, and a beanie, and accessorized with glittering heels and layered diamond necklaces. ASAP Rocky, her Baby Daddy, had a similar aesthetic.
